High-impact organisations choose Blackbaud. Explore their stories.
Parkinson’s Victoria raises awareness and funds for services and research to improve the quality of life for over 27,000 people living with Parkinson’s in Victoria. A Walk in the Park is Australia’s largest community event dedicated to improving the lives of people with Parkinson’s disease. The annual walkathon is Parkinson’s Victoria’s signature fundraising event and has been running successfully for nine years. Acquiring more participants and donors can be one of the largest challenges for any annual fundraising event, let alone one that’s in its ninth year. Parkinson’s Victoria needed to implement new and innovative ways to motivate and engage participants throughout the campaign lifecycle, while raising the average value of each participant.