Make-A-Wish Australia has created a diversified and stable fundraising strategy, increasing their single gifts revenue by over 40% in the last 2 years.
donorCentrics has given Make-A-Wish Australia the insights and techniques to target growth areas, including online giving, which has allowed them to diversify and refine their fundraising strategy.
Alexandra Struthers, Head of Individual Giving at Make-A-Wish Australia provides insight on how donorCentrics’ Collaborative Benchmarking assisted in refining and improving their fundraising strategy.
The opportunity [of donorCentrics]
to discuss results and changes
over time with other organisations
and share learnings is invaluable.”
— Alexandra Struthers
Head of Individual Giving
Make-A-Wish Australia