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SegmentOmatic allows you to create immediate segmentation of anything you can query within The Raiser's Edge!

With the ability to quickly segment donors, SegmentOmatic allows you to gain a visual breakdown of donor activity by recency, frequency, and monetary values.

SegmentOmatic offers advanced user defined customisation such as the ability to create static queries of selected segments, to create advanced appeal performance analysis reports and output to HTML or Excel.



SegmentOmatic can benefit your organisation by providing quick, easy and unlimited segmentation, allowing you to control your segmentation in-house!

Key features include:

  • Selection and suppression queries to help you accurately target your correspondance
  • The ability to enter per-unit costs to keep a running tally of expenses
  • Deep dives into each segment
  • Output of segmentation grids (with an additional "totals" grid) to HTML or  Excel
  • The ability to assign a constituent appeal and package to all constituents in the selected segments
  • The ability to automatically add a finder number
  • The ability to establish ranges for all of your segmentation metrics
  • Monetary metrics which can be calculated using first gift, last gift, average gift, or cumulative giving amounts
  • Recency metrics
  • The ability to export selected data with constituent, package, appeal, segment, gift and finder number data

Request more information to discover how SegmentOmatic can help your organisation today!


Serving the nonprofit, charitable giving, and education communities for more than 30 years, Blackbaud (NASDAQ:BLKB) combines technology solutions and expertise to help organizations achieve their missions. Blackbaud works in over 60 countries to support more than 30,000 customers, including nonprofits, K–12 private and higher education institutions, healthcare organizations, foundations, and other charitable giving entities, and corporations.

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