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Blackbaud Online Express

Online Fundraising and Email Marketing Just Got Simple

Blackbaud Online Express is a simple, smart solution for Raiser’s Edge users that want to be up and running within minutes, leveraging savvy features built for not for profits, with little additional cost. With templates designed specifically for not for profit organisations and a “drag and drop” editor, creating forms and emails is quick and easy.

Blackbaud Online Express was created with not for profits to provide the most effective features and functionality for your online fundraising and email marketing needs.

Simple Online Fundraising

Blackbaud Online Express allows users with little online experience to easily create unlimited donation forms. Simply follow the step by step instructions to design modern and flexible forms, then copy and paste the html code into your website. The forms reflect your organisation’s brand, so your supporters can be rest assured that they aren’t leaving your site to make a donation.

Smart Email Marketing

With Blackbaud Online Express, creating and sending emails has never been easier. Choose from modern pre-designed, mobile friendly templates created specifically for not for profit organisations. Add, remove or revise your content with the drag and drop editor. Style your email with fonts and colors, including a customisable donation button. Easily upload and store existing images and manage dynamic lists created in The Raiser’s Edge.

Savvy Dashboard Metrics

With Blackbaud Online Express’ dashboard metrics, you can instantly see how successfully your online fundraising and marketing initiatives are performing. For fundraising, view relevant statistics such as page views, conversion rate, and average donation. For email marketing, view relevant statistics such as open rates, click through rates, and average gift amount.

Integration with
The Raiser’s Edge

Seamlessly share online transactions with The Raiser’s Edge. No third party vendors, no separate databases. Easily pull and manage dynamic email lists without having to upload files and leverage “Merge Fields” to create personalised messages.

Intuitive Out-of-the-Box Design

Within Blackbaud Online Express, view Video Tutorials for each section in the product. Whether you need additional instructions or just want to learn more about a specific Blackbaud Online Express feature, it’s only a click away.

Event Registration Forms

With new Events functionality added to Blackbaud Online Express, you can quickly and easily create, design, and embed an event registration form on your website. Plus, data from event registrations is downloaded directly into The Raiser’s Edge – no more manual entry!

Membership Forms

The new membership functionality in Online Express allows supporters to purchase memberships as well as give gifts of membership and additional donations in a single-step form. All membership forms are desktop and mobile friendly.


Serving the nonprofit, charitable giving, and education communities for more than 30 years, Blackbaud (NASDAQ:BLKB) combines technology solutions and expertise to help organizations achieve their missions. Blackbaud works in over 60 countries to support more than 30,000 customers, including nonprofits, K–12 private and higher education institutions, healthcare organizations, foundations, and other charitable giving entities, and corporations.

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