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Interactive Services

Launching and managing an exceptional website can feel like an exceptional undertaking. Fortunately, Blackbaud Pacific can take the anxiety and confusion out of designing, building, and maintaining your website. Our experienced consultants will make sure that your site uses the most powerful technology to tell your story simply and effectively, for maximum impact.

Interactive Services at a Glance:

Take Your Website from Ordinary to Extraordinary

Blackbaud Interactive combines strategic Internet expertise, powerful integrated technology, and a collaborative process to help you portray the best possible face of your organisation that supports your strategic goals and overall mission.

When you chose Blackbaud Interactive services, you work with one committed team who can assist with every aspect of your project – from establishing your online marketing goals and strategy to building and deploying your website to communicating with your supporters and driving response over time.

 

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Review Our Interactive Design Portfolio

The Blackbaud Pacific Interactive team has worked with many of not for profits – big and small, across every sector – to create some of the region’s most beautiful and effective websites.

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Search Engine Optimisation (SEO)

Your website has the potential to meet more prospective supporters than any other marketing vehicle when you optimise it for discovery via social channels and search engines. Blackbaud Interactive services can drive more traffic to your site, resulting in increased awareness. Services include audience behavior analysis, search engine optimisation, and search engine marketing.

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User Experience

Because websites are so critical to overall marketing efforts, they are often considered the property of many internal stakeholders. But when everyone inside your organisation is trying to push information out, it is easy to lose track of what your audience is actually trying to achieve.

Blackbaud Interactive services can help ensure audience needs are addressed on your site, so they visit often and do more with you online.

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Website Content

Nothing has more impact on your ability to reach your online marketing goals than your content. Great marketing can make them click, and great design may keep them around for a few minutes, but only great content will make them take action and return to support you further in the future. Blackbaud Interactive services can help you get this most critical aspect of your website right.

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Social Media

By tying together your marketing mix and leveraging the power of pre-built networks, you will communicate more effectively through social channels and motivate more supporters to take action on your behalf and share your good work with others. Blackbaud Interactive services can bring an audience-centric layer to your social media initiatives and enhance current efforts or help you identify and build the right social approach. Services include the inclusion of social media elements on a current site, creation of a house or private social network, and development of a social media strategy to include Facebook, LinkedIn, YouTube, and more.

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Email

Today’s most effective email messages are personalised, dynamic, and integrated with marketing across all your channels and vehicles. They leverage segmentation to drive messaging and the effective use of landing pages to boost conversions. And of course a cutting-edge design (that happens to be optimised for mobile devices as well) doesn’t hurt. Blackbaud Interactive services can take your campaigns online and ensure higher click-throughs and conversions than ever before. Services include creation of email campaigns, templates, newsletters, and landing pages.

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Mobile

Many of your best potential supporters are relying almost exclusively on a mobile device to browse the web. Make it easy for them to support you by offering a mobile-optimised format of your website that delivers a rich web experience through a mobile device.

Blackbaud Interactive services can help you turn your website into a mobile-friendly layout, so your supporters can easily look up information and make donations. Best of all, we build the layout once and train you on how to copy and update it, so you can add new pages and forms whenever you have the need.

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Strategy

We can develop a complete content strategy that begins with a new or refreshed website and reaches out to every communication channel your organisation depends on. By aligning organisational goals and audience needs from the start, we design a content strategy framework that optimises the online experience for every recipient or visitor.

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Serving the nonprofit, charitable giving, and education communities for more than 30 years, Blackbaud (NASDAQ:BLKB) combines technology solutions and expertise to help organizations achieve their missions. Blackbaud works in over 60 countries to support more than 30,000 customers, including nonprofits, K–12 private and higher education institutions, healthcare organizations, foundations, and other charitable giving entities, and corporations.

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