On average, three million Australians move each calendar year. Of those three million, approximately 80 percent make their new contact details available in the marketplace.
Are you concerned about decreasing retention rates? Worried about poor response rates? Overwhelmed by large volumes of returned mail? Wondering if your marketing pieces are reaching their intended audiences?
The cost to acquire a new donor is expensive. Losing contact with your current donors is even more costly to your organisation. The cost of maintaining clean, standard, and up-to-date data should be part of your organisation’s routine business procedures.
Cleansing your data can have an immediate impact on your business by increasing retention and response rates, decreasing the volume of mail returned from post, and ensuring mail is reaching your organisation’s constituents.