As the Director of Business Intelligence at the University of Auckland, John Bird’s key charter is to improve data capture alongside exploring the information held within that data. This is by no means an easy task and involves searching for new sources of data and capturing better data to help enable tasks such as more sophisticated predictive modelling. John is a firm believer that the analysis of donor behaviour will be a key element to the continued future fundraising success of the University of Auckland, New Zealand’s largest university.
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