Black Dog Institute: How to Pivot & Maintain Growth in Uncertain Times

Mental health has become increasingly apparent in people’s lives in the last decade – more so since the pandemic. As Black Dog Institute addressed challenges and opportunities in mental health exacerbated by COVID – such as increased distress levels, workplace mental health and digital innovation to support service delivery – so too did it address its supporter needs and create new revenue streams.

Hear Karen Elliff, Director, Funding & Partnerships, explain how remaining nimble and open to all possibilities allowed Black Dog Institute to pivot during the pandemic, addressing community needs while also uncovering new revenue sources, and a point of difference in a crowded fundraising market.