Red Arc’s Email Marketing Connector

With a strong focus on increasing their digital presence, and an email database of around 10,000 donors, Breakthrough wanted to be able to automatically update email activity and unsubscribes, as well as be able to individualise donor journeys, based on the data from Blackbaud Raiser’s Edge NXT. They needed a way to have this information integrated with Campaign Monitor.

See how Red Arc’s Email Marketing Connector automated the processes and improved donor relationships for Breakthrough Mental Health Research Foundation.