Two Key Fundraising Personas: The Status of ANZ Fundraising 2025
Infographic
From performance, growth drivers, and sector opportunities to digital maturity and AI, the Blackbaud Institute’s Status of ANZ Fundraising 2025: A Benchmarking Report for the AI Era shares essential data on how fundraising is trending across Australia and New Zealand.
A statistical modelling technique revealed two distinct groups of nonprofit professionals based on technological capabilities. Using a persona model, you can situate yourself and your organisation within this quickly changing landscape to make better strategic decisions for your next tech investment.
You’ll get a detailed view of the two key personas:
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Digital Practitioners: Positive digital maturity score, and more innovative approach to technology
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Tech Trailers: Mixed digital maturity score but often late adopters of new technology
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