Your Guide to a Successful CRM Implementation

Nonprofit organisations in today’s competitive and digitally disruptive landscape face the challenge of capturing and retaining supporter attention, making a robust engagement strategy crucial.

A CRM system serves as a vital tool for managing and enhancing donor relationships, but nonprofits must begin by defining their journey and understanding their business imperatives to maximise its value.

In this eBook, Gregory Dellas, Head of Professional and Managed Services at Blackbaud Pacific and an expert in business technology change, talks about this further and what you should think about when planning an effective CRM strategy.