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Hear Steve MacLaughlin talk about today’s paradox of more giving, fewer donors

Reporters at The Chronicle of Philanthropy cover an evolving landscape and rely on expert insight to explain the dynamics at play. Steve MacLaughlin, Blackbaud’s vice president of data and analytics, is a go-to source on industry trends.

The Chronicle’s editor, Stacy Palmer, sat down with Steve at Influence Nation Summit in Washington earlier this month to talk about a true paradox: Although the number of donor households declined 7% between 2010 and 2015, the value of giving grew by a whopping 42%.

Steve explains what’s going on and how social good organizations can tap into data to make the most of the current fundraising climate. Here’s a hint: It’s all about relationships!

As promised, here’s the link to hear Steve and Stacy’s conversation:

And if you haven’t yet, check out three Blackbaud Institute reports that explore current giving trends: