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Blackbaud CRM

  • overview
  • supporter journey
  • supporter management
  • multichannel marketing
  • analytics
  • pricing


Blackbaud CRM — Bringing industry-leading fundraising, online applications, actionable prospect research and analytics, and multichannel direct marketing together in one platform to enable an integrated view of the supporter experience, across your organisation.

Built for the largest not for profits with the most complex needs, Blackbaud CRM is designed to work around your unique processes, whether you have a sponsorship program, international offices and mission work all over the world, or have a federated organisational model, Blackbaud CRM solves the challenges of mid- to large-sized not for profit organisations.

Supporter Management

Make your relationships more meaningful, at every stage of the donor lifecycle

Blackbaud CRM brings together disparate information — such as recurring giving, major giving, online communication, social media and direct marketing systems — across various programs and various organisational websites. With a single system of records that can be securely and efficiently shared, you can turn your data into timely, actionable information that maximises fundraising and program efforts, synchronises campaigns and ultimately strengthens relationships with supporters.

Multichannel Marketing Outreach

Control Your Campaigns and Improve the Supporter Experience

Whether you’re campaign planning, budgeting, or executing on a particular marketing strategy, Blackbaud CRM can ensure the success of your organisation’s communication plan.

While donors acquired online are less loyal than those acquired through direct mail, donors who convert to offline giving after making an initial gift online tend to maintain higher than average giving levels with similar retention rates as those for traditional direct mail donors. Online-acquired donors are significantly younger, have higher household incomes, and tend to give much larger gifts than mail-acquired donors.

By combining your online and offline efforts, into a single view, your organisation can sustain an end-to-end business process—from acquisition to cultivation to stewardship and retention.

Analytics & Performance

Reach Your Best Prospects with Accuracy and Confidence.

It takes precision and the best data available to build a winning fundraising strategy. Blackbaud CRM features best-in-class prospect research tools that will enable your organisation to build in-depth profiles of gift prospects, including analytics offerings that provide guidance around a prospect’s propensity to give as well as affinity. These tools enable your organisation to prioritise donors and successfully move them through their donor lifecycle to a major gift.


More than a relationship, it’s a journey

Supporter Relationship Management is a lifelong journey with your supporters

A single donation is great, but to be truly successful you need to take your supporters on a journey that lasts a lifetime. Blackbaud’s Supporter Relationship Management (CRM) solutions give you the tools you need to build strong relationships and lifelong supporters, by analysing best prospects, keeping in touch with supporters; developing online communities, showing appreciation – all while getting the most out of your investments.

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The Supporter Journey

Download the latest edition of the Blackbaud Desktop Reference series, The Supporter Journey.

CRM Supporter Journey at a Glance:

Step 1: Analyse and Identify

With the intense competition for donors, not for profits can’t afford to under- or overestimate a prospect’s capacity and affinity to your organisation. By taking the time to develop a three-dimensional view of your individual supporters, you’ll eliminate risk. In fact, once you develop a profile of your best prospects, you should know what to ask, when to ask, and how to ask because you’ll understand what it is about your mission that engages each of the donor’s you’ve qualified.


Step 2: Segment and Target

Mining your prospect data is a key to success. Modeling factors in the strength of each individual’s relationship with your organisation, such as whether they volunteer regularly, purchase season tickets every year, or sit on your board of directors. Modeling helps you identify and rank the best prospects in your database, regardless of whether they’ve already given to your organisation. This enables you to better understand your donors’ and non-donors’ relationships with your organisation. Once you have the information, you can target your efforts accordingly by turning that knowledge and your creativity into fundraising results.

Complex segmentation and campaign success are enabled through:

  • Data accuracy
  • Custom modeling
  • Segmentation services


Step 3: Engage and Communicate

Times are changing. Supporters are giving via multiple channels (direct mail, web sites, etc). It’s now more critical than ever to have a solid vision of the future or you run the risk of losing supporters. Developing a strategy that enables your organisation to acquire new donors online and offline and subsequently incorporate them into your multi-channel, direct marketing program may be the key to future fundraising success.

There’s more than one way to a supporter’s heart. Our integrated multichannel approach to reaching and connecting includes:

  • Direct Marketing and eMarketing Communications
  • Website and Online Communities


Step 4: Appreciate & Retain

All across the fundraising landscape, donor retention is falling. Is my organisation harvesting, creating, or destroying value? To ensure success, you need to refocus you energies on your individual donors—to understand why each of them cares about your mission.

People give their hard-earned money for a reason; it is up to you to uncover those reasons and engage donors in the manner they prefer. Building a strategy that makes supporters feel appreciated (and even more tied to your mission) will allow you to appreciate and retain loyal donors through:

  • True Supporter Management
  • Major and Bequest Moves Management
  • Personalised Communications


Step 5: Measure & Manage

Measuring your success and managing relationships give you a better understanding of your donors. We can help you quickly identify opportunities and challenges; evaluate past strategies to get the most out of future plans; share information with members of your organisation and, ultimately, raise more money to support your mission.

  • Program and mission delivery
  • Financial Management



Supporter Relationship Management

Focus on Supporter Relationship Management

Blackbaud CRM places supporters squarely in the center of your organisation. By bringing together information from different departments or offices, even from different systems, and combines it in a single source of information about individual and organisational supporters. Blackbaud CRM is the one place where an organisation can showcase the holistic relationship they have with a supporter and where you can begin respecting supporter preferences across channels.


It’s What You Know and Who You Know

Understanding the relationships between supporters in a database is a key element of operating successful not for profit organisations. However, it is just as important to understand how supporters relate to each other. If you are going to approach an individual or organisation to become involved with your mission, it is essential to try and uncover relationships that these supporters may already have with another supporter, person, or organisation, so you can have a warm introduction. Blackbaud CRM provides robust relationship capabilities so you can understand connectivity amongst a group of people and organisations.


Your Supporters Are Unique and Your Solution Should Be Too

Blackbaud CRM is extensible to provide support for other business processes that are unique to each organisation. This could mean configuring a workflow to address unique situations, such as Disaster Relief so that you can easily deploy a team to a remote location and provide them access to the entire solution. In the past, those interactions would have been lost. Or it could be a child sponsorship program or advanced membership program. Blackbaud CRM does not require complex customisation to manage these different types of programs and supporters, just configuration.Each organisation has unique functions that make them quite special and that must be included if you are to have a holistic view of supporters and their interactions.

To learn more about the extensibility of the platform, visit the Developer’s Network



Multichannel Marketing

Make Every Contact Matter

From social media and online giving, to eMarketing, advocacy, and web design, direct mail planning and segmentation, our solutions empower you to deliver on your most challenging communication and fundraising strategies through an integrated approach. Create complete visibility into and control of your multichannel marketing efforts so that you can leverage data from offline campaigns and activities to drive greater success in online initiatives and vice versa.


Manage Segmentation, Marketing & Communication Lifecycles to Build a Strong Direct Mail Program

Blackbaud Direct Marketing will integrate your direct marketing campaigns with your supporter information, so you can plan and set budgets, identify and target high-performing donor segments, get one view of marketing activities, and see real-time performance results.

Learn more about Blackbaud Direct Marketing


Online Giving – Inspire Support

By using more effective web marketing empowered by better integrated online and offline solutions, Blackbaud customers experience greater returns to their online fundraising campaigns. Blackbaud Interactive can help your organisation kick off or improve your online fundraising efforts by helping you establish or strengthen your web marketing strategy and execution.


Establish a Feature-Rich, Captivating Web Presence

With a complete and fully customisable website content management system that enables online giving; email communication; membership, alumni, and volunteer management; online stewardship; and more, your organisation can take your website to the next level by providing a platform for supporters to interact with one another through personal pages, forums, and social networking. Email and web content can be targeted to each audience member based on all the information you’ve carefully collected in Blackbaud CRM, including giving history, relationship history, and demographic data, dramatically improving response rates and gift amounts.




Reach Your Best Prospects with Accuracy and Confidence.

Resources are scarce and a not for profit cannot expect to exist for long without protecting and judiciously using those resources. Advanced  benchmarking can enable your organisation to optimise your marketing and fundraising efforts to ensure that your campaigns reach the right prospects, at the right time, with the right message.

Learn How Your Organisation Measures Up.

Benchmarking is all about understanding your donors. Target Analytics’ benchmarking tools help you quickly identify opportunities and challenges, evaluate past strategies to get the most out of future plans, share information with members of your organisation, compare your performance with similar peer organisations, and, ultimately, raise more money to support your mission.




To learn more about flexible pricing plans for Blackbaud CRM, please contact us on +61 2 8986 6000 or


Serving the nonprofit, charitable giving, and education communities for more than 30 years, Blackbaud (NASDAQ:BLKB) combines technology solutions and expertise to help organizations achieve their missions. Blackbaud works in over 60 countries to support more than 30,000 customers, including nonprofits, K–12 private and higher education institutions, healthcare organizations, foundations, and other charitable giving entities, and corporations.

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