Blackbaud CRM — Bringing industry-leading fundraising, online applications, actionable prospect research and analytics, and multichannel direct marketing together in one platform to enable an integrated view of the supporter experience, across your organisation.
Built for the largest not for profits with the most complex needs, Blackbaud CRM is designed to work around your unique processes, whether you have a sponsorship program, international offices and mission work all over the world, or have a federated organisational model, Blackbaud CRM solves the challenges of mid- to large-sized not for profit organisations.
Make your relationships more meaningful, at every stage of the donor lifecycle
Blackbaud CRM brings together disparate information — such as recurring giving, major giving, online communication, social media and direct marketing systems — across various programs and various organisational websites. With a single system of records that can be securely and efficiently shared, you can turn your data into timely, actionable information that maximises fundraising and program efforts, synchronises campaigns and ultimately strengthens relationships with supporters.
Multichannel Marketing Outreach
Control Your Campaigns and Improve the Supporter Experience
Whether you’re campaign planning, budgeting, or executing on a particular marketing strategy, Blackbaud CRM can ensure the success of your organisation’s communication plan.
While donors acquired online are less loyal than those acquired through direct mail, donors who convert to offline giving after making an initial gift online tend to maintain higher than average giving levels with similar retention rates as those for traditional direct mail donors. Online-acquired donors are significantly younger, have higher household incomes, and tend to give much larger gifts than mail-acquired donors.
By combining your online and offline efforts, into a single view, your organisation can sustain an end-to-end business process—from acquisition to cultivation to stewardship and retention.
Analytics & Performance
Reach Your Best Prospects with Accuracy and Confidence.
It takes precision and the best data available to build a winning fundraising strategy. Blackbaud CRM features best-in-class prospect research tools that will enable your organisation to build in-depth profiles of gift prospects, including analytics offerings that provide guidance around a prospect’s propensity to give as well as affinity. These tools enable your organisation to prioritise donors and successfully move them through their donor lifecycle to a major gift.