Customer Stories

High-impact organisations choose Blackbaud. Explore their stories.

ActionAid Australia

ActionAid Australia is a global movement of people working together to further human rights and defeat poverty. To help create more personalised and effective appeals to their supporters ActionAid implemented an advanced segmentation tool, SegmentOmatic, and were able to increase their mailing segments from 14 to 85 in a fraction of the time and a cost savings of thousands of dollars in their first appeal.


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