Building Relationships at Scale: Combining Technology and the Human Touch

Gone are the days when a simple “Dear [First Name]” sufficed as personalisation. Today’s donors want relevance, timing, and a seamless experience. As fundraising leaders scale engagement with data-driven tools, the challenge is clear: how do we use technology to enhance, rather than replace, authentic engagement.

In this webinar, hosted by Fundraising Institute Australia, Blackbaud’s Senior Consultants, Lenore Stote and Bec Gardiner discuss how to turn your tech stack into a high-impact engagement engine.

You’ll discover how to:

• Operationalise CRM and automation for scalable stewardship
• Use data and AI to personalise outreach
• Build efficient, relationship-driven donor journeys
• Align technology with strategic leadership goals

Watch the recording today to explore how you can strategically blend innovation with meaningful donor connection.