How to Use Data to Improve Your Digital Understanding and Your Fundraising
How to Use Data to Improve Your Digital Understanding and Your Fundraising: When digital skills are discussed, people often forget the important role that data plays. ‘Digital’ doesn’t just mean online fundraising – the underlying data which helps build your digital world is just as fundamental.
Understanding donor behaviour is critical to fundraising success and we can’t understand it with any level of certainty without analysing the data we collect as part of the giving process. The technology we use to support this shouldn’t be complex or inaccessible – it can, and should, make automatically capturing and understanding data easier.
In this session, Sean Patrick Holland from Blackbaud will share three essential tips that will help you use data to improve your organisation’s fundraising:
The quality of your analysis relies on the quality of data
Getting to grips with data basics and ‘knowing your stuff’
Asking the right questions – and keeping track of the answers
Tech Thursdays 2022 are brought to you by Fundraising & Philanthropy Magazine. For more information please visit their site: https://www.fpmagazine.com.au.