The Evolution of The Holy Trinity of Fundraising: Lessons from the Trenches
FIA Fundraiser of the Year 2022, Carl Young, will shine a light on the best practice fundraising traits of the holy trinity of fundraising: Regular Giving, Major Giving, and Gifts in Will.
Over the past few decades, these practices have evolved significantly, and in this session, Carl uncovers the lessons learned from 25 years of fundraising experience, highlighting the challenges faced on the coal face.
He discusses the pitfalls and assumptions to avoid, as well as provide tips and tactics on effectively managing internal stakeholders, empowering staff, and removing barriers that hinder successful solicitations.
Recorded at bbcon Sydney 2023